Question: What Are The Merits And Demerits Of Observation Method?

What are the disadvantages of observation method?

Demerits, disadvantages or limitations of observation in marketing researchLack of competence of the observer.

The lack of competence of the observer may hamper the validity and reliability of observation.

Lack of clarity.

Little control over physical situation.

Unmanageable data.

Possibility of distortion..

What are the advantages of observation method?

Advantages of ObservationVery direct method for collecting data or information – best for the study of human behavior.Data collected is very accurate in nature and also very reliable.Improves precision of the research results.Problem of depending on respondents is decreased.More items…•

What are the 4 types of observation?

When it comes to observational research, you have three different types of methodologies: controlled observations, naturalistic observations, and participant observations. Let’s quickly look at what each type of observation includes, how they differ, and the strengths and weaknesses of each type of observation.

What are the advantages and disadvantages of interview method?

What the advantage and disadvantage of interview?Easy correction of speech: Any misunderstanding and mistake can be rectified easily in an interview. … Development of relationship: Relation between the interviewer and the interviewee can be developed through an interview.More items…•

What is the disadvantage of observation?

Time consuming and may involve large amount of inactivity. Observations may lack depth and qualitative richness. If the ethics are not handled well, legal action can be taken. Example: Transportation departments make use of the observation techniques to conduct traffic counts.